How Spencer’s Retail redefined retail with digital commerce

Learn how yellow.ai helped Spencer’s Retail to launch a WhatsApp digital assistant in just 5 days.

Use case:

Customer Support, D2C Ordering

Channels:

WhatsApp

Integration:

Teleperformance

Spencer's Retail is an Indian chain of retail stores headquartered in Kolkata, West Bengal having presence in over 35 cities in India. Spencer's is based on the 'Food First' Format.

Founded
1990
Website
www.spencersretail.com
Industry
Retail
Company size
5000+

Challenge

Meeting the upsurge
in consumer
demands amidst a
pandemic

COVID-19 brought about an unprecedented upsurge in consumer demand amidst great panic for daily essential needs. Spencer’s Retail started looking for solutions to further its unflinching mission to support the nation’s cause and serve millions of households with daily essentials at their doorstep.

Solution

01.

Spencer’s Grocery Assistant

Spencer’s and yellow ai joined hands together to build a first of its kind and an industry-first product SGA – ‘Spencer’s Grocery assistant’ over WhatsApp. It is an intuitive, AI-powered Chatbot that simplifies grocery and daily essentials ordering across 160 Spencer’s stores in the country.

02.

Direct-to-consumer
Commerce Channel

yellow.ai helped Spencer’s Retail to leverage direct-to-consumer commerce, where brands can directly sell to their customers from their web store without third-party retailers.

03.

WhatsApp Business
Account

yellow.ai enabled Spencer’s to connect with their vast base of customers on WhatsApp chatbot with their verified WhatsApp Business Account. Whether it is to send notifications or to engage in a conversation, WhatsApp chatbot became the ubiquitous conversational tool.

Impact

5%

Days to build the Spencer’s
Grocery Assistant

4.5 Mn

Consumer messages
sent

1.1K+

Concurrent conversations
handled every second

Latest insights

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